Adobe report shows continued Facebook Ad Business Growth

SAN JOSE, Calif., April 26, 2014: Adobe has released its Social Media Intelligence Report analyzing paid, earned and owned social media trends for Q1. Key findings of the Adobe Digital Index report show that Facebook’s ad business continued to grow with click through rate (CTR) and ad impressions increasing by double-digits quarter-over-quarter (QoQ), 20 percent and 41 percent respectively. While revenue per visit (RPV) coming from Facebook grew by two percent QoQ, RPV from Twitter and Tumblr declined by 23 percent and 36 percent respectively, following a strong holiday quarter.

“Marketers are learning how to best reach their audiences across different social media channels and companies like Facebook are making changes to their algorithms and adding functionalities like auto-play of videos, which impact brands and users and how they engage with content.”

Leveraging its unparalleled data set, Adobe’s Social Media Intelligence Report is the industry’s most comprehensive analysis and is based on 260 billion Facebook ad impressions, 226 billion Facebook post impressions, 17 billion referred visits from social networking sites, and seven billion brand post interactions including comments, likes and shares. Paid social data is derived from aggregated Adobe Marketing Cloud data.

Principal Analyst of Adobe Digital Index Tamara Gaffney said, “Social media continued to grow even after a strong holiday quarter and the seasonal slowdown expected in Q1. Marketers are learning how to best reach their audiences across different social media channels and companies like Facebook are making changes to their algorithms and adding functionalities like auto-play of videos, which impact brands and users and how they engage with content.”

Adobe report shows continued Facebook Ad Business Growth

Facebook Google Twitter More

• Pinterest
• Linkedin
• Tumblr

Posted by : xxxxxxxx 12:19 AM

Subscribe by Email

Follow Updates Articles from This Blog via Email