The campaign begins with the launch of a video created exclusively for eBay India channels on YouTube, Facebook and Twitter. It features a young man who has lost his memory and begins #ProjectDiscover to identify his interests. It depicts his journey from being a confused youngster to finding his world on eBay India.
Head Marketing of eBay India Shivani Dhanda said, “Our new campaign has been created specifically for internet-savvy youngsters to encourage product discovery on eBay India. We have the largest variety of products across 2,000 categories in Electronic, Lifestyle, Media and Collectible categories. The campaign aims to encourage consumers to continuously explore new interests to discover their true passions and interests, helping them find their world on eBay India.”
To engage deeper with their audience, eBay India will also host a contest on Twitter with the hashtag #iDidItList, asking users to share that ‘One crazy thing they last did for the first time’.
eBay India launches its Social Media Campaign ‘Find Your World On eBay India’
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