Effects of pre-ordering the new products on e-commerce websites by Mr. Navin Honnavar, Senior Manager – Marketing, South Asia, element14

• Pre-ordering new products on e-commerce is a great opportunity for the users to be the among the early adaptors for the product.


• Pre-ordering also ensures that the customer gets a guaranteed delivery, does not pay any premium, and more importantly is among the first few select ones to lay hands on the product.


• If the customer is a product enthusiast, then he can also review the product and provide feedback/guidance to his TG/Followers.


• The customer can also contribute to the betterment of the product being an early adaptor, by suggesting changes and modifications, if required.

Effects of pre-ordering the new products on e-commerce websites by Mr. Navin Honnavar, Senior Manager – Marketing, South Asia, element14

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