As a part of the biggest cross-marketing deal that Paytm has entered, the coupon inside the YiPPee! Noodles packs can be encashed as Paytm money into the Paytm wallet. This amount can be used for recharging one’s phone or for buying anything on the Paytm marketplace or across its various merchant partner websites. The offer is available across millions of packs of YiPPee! Noodles.
Shankar Nath, Senior Vice President of Paytm, said, “The association with YiPPee! Noodles ties up seamlessly with our core objective of reaching out to a young consumer base and working professionals. By integrating our target market with that of the leading noodle brand, we will be able to reach out to a wider customer segment and build awareness about the benefits of using the Paytm mobile wallet. It is also a loyalty reward for existing consumers of both the brands.”
The marketing association between the two leading brands will last for five months. Paytm and YiPPee! Noodles are also coming out with a branded promo to announce the offering. The companies will be launching a co-branded TVC for which the creatives have been designed by Ogilvy & Mather. The ad campaign is already on air starting 3rd October 2014. Madison will be responsible for the media planning and buying for the campaign, which includes television, print and radio.
© Technuter.com News Service
Paytm ties up with ITC’s YiPPee
Related Posts :
Yahoo Aviate infograph: How Android Users Interact with Their Phones- PayUMoney and ICICI Bank Brings the Biggest Online Shopping Festival- Fant@stic 15
- Dell unveils new solutions at VMworld; Designed to Optimize Virtual Infrastructure, Applications and Management
- VMware Unifies Mobile, Desktop and Content Management with VMware Workspace Suite
- Dell and VMware collaborate to deliver VMware NSX Solutions for the Software-Defined Data Center
Subscribe by Email
Follow Updates Articles from This Blog via Email
No Comments