According to the Gartner report, Integrated Marketing Management (IMM) “represents the marketing strategy, process automation and technologies required to integrate people, processes and technologies across the marketing ecosystem. Leaders in the IMM market have clients that have adopted their solutions as the primary vendor and platform to support all marketing roles and functions. These vendors deliver breadth and depth of integrated marketing functionality. Leaders successfully articulate business propositions that resonate with marketing buyers, particularly CMOs and marketing executives.”
“Teradata continues to innovate and lead in the IMM category, which is growing rapidly due to increased demand from marketers for global, scalable solutions that integrate data and analytics on a digital marketing platform and enable marketers to deliver truly individualized customer brand experiences,” said Darryl McDonald, President of Teradata Marketing Applications. “With the continued aggressive expansion of capabilities we deliver through the Teradata Integrated Marketing Cloud, Teradata every day is earning its position as a trusted advisor to top global brands looking to leverage data-driven marketing to increase revenue and competitive advantage.”
Ongoing Innovation, Expanded Digital Marketing Services
Teradata recently announced major product enhancements to the Teradata Integrated Marketing Cloud, and the expansion of its global digital marketing partnership ecosystem. The company has also been building up its digital and strategic marketing services over the past several years, and has achieved global deployment of Teradata Interactive, which develops experiences, programs, and communications that strengthen relationships between brands and their consumers.
© Technuter.com News Service
Teradata recognized by Gartner as a Market Leader in 2014 Magic Quadrant for Integrated Marketing Management
Subscribe by Email
Follow Updates Articles from This Blog via Email
No Comments