Wednesday, December 17, 2014

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Radix Set to launch .SITE TLD in 2015

Radix-LogoNew Delhi, India, December 17, 2014: Radix, one of Asia’s largest registries, has won the rights to operate the popular new domain extension .site for an undisclosed amount, and is looking to launch it in early 2015.  .site is the first domain extension or TLD of its kind; short, generic, and easily understood by end consumers. It is ranked 3rd in the top 10 most valuable new TLDs with “highest potential for success” in a study conducted by Sedo and there are currently 173,485 domain names which end with the string “site”.


The .site domain extension holds great potential in India for a number of reasons including the fact that the country stands third across the world in the number of internet users and continues to witness exponential growth. Additionally, with e-commerce expected to be a $14 billion industry by 2017, more brick and mortar businesses will look to get online to keep pace. That said, statistics indicate that almost 50% customers have to try two or more domain names before registering one that is available. As popular domain extensions like .com are running out of such short, brand worthy website addresses, .site will become increasingly relevant.


Sandeep Ramchandani, Business Head at Radix commented, “We think .site is one of the most promising new TLDs and gives end consumers a great opportunity to get good quality names. The fact that the term ‘site’ is so widely recognized coupled with our extensive distribution network will serve to ensure that more end consumers get meaningful and memorable domain names of their choice.”


Radix is run by a team of veterans from the domain name industry who understand the impact that a TLD like .site can have on the rapidly growing Internet community.. .site is Radix’s 6th new gTLD extension after .press, .host, .website, .space, and .tech. Radix also continues to be in the running to acquire other exciting new extensions such as .Blog, .Shop, .Music, .Web, etc and the team aspires to continue this streak of adding high quality TLDs to its portfolio.


© Technuter.com News Service




Radix Set to launch .SITE TLD in 2015

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